Jayvier Lee

Franchise Executive

Professional Qualifications

  • LL.B. (Hons) (University of London)


  • Franchise
  • Dispute Resolution and Commercial Arbitration
  • Corporate and Commercial Litigation
  • Company Law
  • Contract Law


With an LL.B. from the University of London, Jayvier’s background in dispute resolution, commercial arbitration, banking, corporate and commercial litigation, contract law, company law and more, equips him with a solid foundation for his role within the franchise team at KASS.

His extensive experience across industries, ranging from legal to banking to media, provides him with the skills to effectively manage a diverse portfolio of clients from different sectors. This breadth of experience positions him to understand challenges from the clients’ perspective and address them with a holistic approach.

At KASS, he is responsible for drafting legal documents and manuals, conducting searches, initiating market surveys and investigations, and providing advice on franchise-related matters. Combined with his legal expertise, Jayvier acts as a valuable resource for individuals and organizations seeking guidance in franchising within the ASEAN region. His in-depth understanding of related laws, coupled with his ability to navigate the intricacies of franchise agreements, enables him to provide comprehensive and strategic advice to our clients.

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